Graywater Plumbing - Multi-Funnel GHL Lead Generation & Routing System
Built and managed multi-funnel lead generation systems for an Australian plumbing business across multiple service niches under a single GHL subaccount. Features dynamic call tracking, automated routing, and instant client notifications.
Detailed Overview
I designed, built, and deployed a multi-funnel lead generation and workflow automation system for Graywater Plumbing, an Australian plumbing business. I structured the entire architecture under a single GoHighLevel (GHL) subaccount to streamline customer data and minimize platform overhead, while successfully dividing traffic, messaging, and pipelines across three distinct service systems.
I linked Google Ads call tracking, Meta Lead Forms, and custom landing page forms, ensuring every prospective lead is dynamically captured, tagged, and routed based on service niche, urgency, and source. I also configured the system for immediate responsiveness via automated confirmations and text/email alerts, while preserving accurate campaign attribution through rigorous UTM mapping.
Project Details
Client
Graywater Plumbing (Australia)
Duration
Live System
Technologies
Key Objectives
Consolidate multiple
Consolidate multiple service niches and traffic funnels under a single GHL subaccount for unified operations
Develop automated
Develop automated intake and routing workflows for website forms, Meta Ads, Google Ads, and incoming phone inquiries
Integrate Meta
Integrate Meta Lead Forms directly with GHL custom fields, tags, and automatic pipeline placement
Configure Google
Configure Google Ads call tracking pools with dynamic number swapping for precise campaign attribution
Implement real-time
Implement real-time internal notifications and automated email/SMS reminder workflows to reduce response times
Track end-to-end
Track end-to-end UTM parameters across paid, organic, and call channels for transparent ROI tracking
Demo Video
Integrated Core Systems
System 1: Multi-Stage Booking & Nurture System
Created for discovery sessions and complex quote bookings on the main website. A 2-step funnel directs prospects from an initial information form to an integrated interactive calendar. Once booked, leads receive custom email and SMS confirmations, dynamic follow-up sequences, and a specialized 'No-Show' recovery workflow to recapture missed appointments.
System Screenshots (Click to expand)
System 2: Meta & Google Ads Call Attribution System
Built for pure water systems and ad campaigns. Integrates Meta Lead Forms with custom mapped fields, and tracks phone calls using Google Ads dynamic number pools. It automatically swaps phone numbers on landing pages to tie calls to exact search campaigns, logs calls in GHL, and routes them to the sales pipeline with instant push notifications.
System Screenshots (Click to expand)
System 3: Survey Intake & Lead Profiling Funnel
Designed for organic search and high-intent plumbing keywords, this system captures lead details using a conversion-optimized 1-step survey. It dynamically profiles leads based on the type of service needed (emergency repair, hot water system, blocked drains) and their urgency level, tagging them and updating GHL pipelines in real-time.
System Screenshots (Click to expand)
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